In the pharmaceutical laboratories’ reality, some specific challenges, if overcome, can greatly boost the organization’s performance by increasing its competitiveness. Knowing that, we, from Tabmedia, created a module to support you in overcoming two challenges: training and medical promotion.

With Analysis and Insights solution, it is possible to create and strengthen strategies aimed at the development of professionals, the relationship with the physician and the promotional impact.

When it comes to training, for example, even though it is very well planned, there is always a certain subjectivity involved. Therefore, many believe that it is difficult to measure its effectiveness. And you? What tools do you use? Do they allow you to identify the influence of your training on the promotional impact quality? The uncertainties are many and are not exclusive to this area.

In medical promotion, we have a series of variables involved that can define the success of the representative and the increase of the sales figure. Which one are they? How can they be managed and optimized to ensure positive promotional impacts?

And it’s with the Analysis and Insights module that we aim to help you answering these and many other questions. We capture all data generated from the advertisement exposure and return them to the laboratories in detailed analysis format to our clients.

To deliver all this, as an expert on the subject, Tab processes more than 7 million monthly interactions of its customers’ sales force, especially in the mobile learning and promotional impact areas.

With this universe of data at your fingertips, it is possible to do complete analyses and evaluations, as well as have insights for new strategies. Much more intelligence to your business!

As well said by the guru Peter Drucker: “If you can’t measure it, you can’t manage it.”

So, ensure the access to data with the right solution. Thereby, you gain more security when planning the performance of the laboratory’s sales team.

Check out some analyses generated automatically by the Tabmedia platform:

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